2018
Deutsche Gesellschaft für Mauerwerks- und Wohnungsbau e.V. (DGfM) and others
The paper titled "Mitarbeiterwohnen: Mehr als ein Instrument aktiver Personalpolitik" examines employee housing as a strategic tool for companies to attract and retain talent in areas with housing shortages. Published in 2018, it highlights various successful programs implemented by both small and large companies in Germany. Key findings include diverse implementation models, such as Volkswagen's housing initiatives in Wolfsburg and ÜSTRA's affordable housing for employees in Hannover. The study emphasizes the benefits of employee housing in improving work-life balance, reducing commuting times, and enhancing employer attractiveness. Additionally, it discusses the societal impact of affordable housing in alleviating pressure on local markets and promoting sustainable urban development. Conducted by the Deutsche Gesellschaft für Mauerwerks- und Wohnungsbau e.V. (DGfM), the research advocates for employee housing as a win-win strategy, benefiting both employers and employees while addressing crucial urban housing challenges.
The attached paper, titled "Mitarbeiterwohnen: Mehr als ein Instrument aktiver Personalpolitik," explores the concept of employee housing as a strategic tool for companies to attract and retain employees, particularly in regions with tight housing markets. The study was published in 2018 and highlights various examples of companies in Germany that have successfully implemented employee housing programs.
Context
The paper addresses the issue of housing shortages in urban areas and how companies can contribute to alleviating this problem by providing affordable housing for their employees. This approach not only benefits employees by offering them affordable living options but also enhances the attractiveness of the employer, especially in competitive labor markets.
Key Findings
- Diverse Implementation Models: The study showcases a variety of models for employee housing across different industries and company sizes. For instance, small and medium-sized enterprises (SMEs) as well as large corporations have successfully implemented such programs.
- Examples of Successful Programs:
- Volkswagen in Wolfsburg: The company has a long history of providing employee housing and has recently expanded its efforts to build more attractive and high-quality homes to enhance its appeal as an employer.
- ÜSTRA in Hannover: The public transportation company offers affordable housing as part of its employee benefits package, helping to attract and retain staff in a competitive job market.
- Stadtwerke Köln: The utility company has modernized its housing stock and focused on providing homes for its employees, significantly increasing demand from staff members.
- Benefits for Companies and Employees: Employee housing is seen as a key factor in improving work-life balance and reducing commuting times. It also serves as a competitive advantage in recruiting and retaining skilled workers.
- Societal Impact: By providing affordable housing, companies can help alleviate pressure on local housing markets, contributing to more balanced and sustainable urban development.
Authors and Publication
The study was conducted by the Deutsche Gesellschaft für Mauerwerks- und Wohnungsbau e.V. (DGfM) in collaboration with other industry associations. The publication is part of a broader initiative to explore innovative solutions to housing challenges in Germany.
Overall, the paper emphasizes the potential of employee housing as a win-win strategy for both employers and employees, contributing to more stable and attractive labor markets while addressing pressing urban housing needs.