Rem Koolhaas, Stephan Petermann & others
The Guardian on YouTube
2019
📅 Context and Background In May 2019, just before the European elections, Dutch architects Rem Koolhaas and Stephan Petermann created a four-minute film highlighting the value of EU membership. Released by The Guardian, the film seeks to reshape the often negative perception of the EU and emphasizes its key achievements. With the cost of EU membership likened to a Netflix subscription, the film outlines why this investment is worthwhile for UK citizens and Europeans alike. 💰 Cost Comparison The film compares EU membership fees to the cost of a Netflix subscription, which is approximately £7.99 in the UK and €11.99 in Europe. This comparison aims to illustrate that the benefits provided by the EU are substantial relative to the cost incurred by member states. 🌍 Key Initiatives and Projects The film lists numerous initiatives funded by the EU, including the improvement of 15,000 miles of roads, railways, and canals, which contribute to sustainable infrastructure. It also highlights the EU’s role in protecting 1,322 species of animals and plants, demonstrating a commitment to environmental sustainability. The EU is portrayed as a vital player in funding critical medical research and promoting global peace efforts. 🔍 Importance of Understanding EU Contributions Koolhaas emphasizes the need for voters to recognize the EU's contributions, particularly among young people. The film aims to combat the simplistic narratives surrounding EU membership by providing concise, well-designed information that outlines the positive impact of the EU on various aspects of life, including human rights and consumer protections. 📈 Economic Impact The film underscores the EU's role in holding large corporations accountable, having imposed fines exceeding £18 trillion for price manipulation. This highlights the EU's commitment to maintaining fair market practices, which can lead to more equitable economic conditions for all citizens. 🤝 The Role of Leadership Koolhaas notes that many national politicians have historically used the EU as a scapegoat for domestic issues. However, there is a growing recognition among leaders, including the Dutch Prime Minister, of the importance of the EU to national interests. The film presents a proactive stance on the future of Europe and the potential for collaboration among member states to foster sustainable development. In conclusion, the film serves as a call to action for voters to appreciate the tangible benefits of EU membership, not only in terms of economic value but also in fostering sustainable initiatives that contribute to the well-being of communities across Europe.
📺 Video Information
**Channel:** The Guardian • **Published:** May 21, 2019 • **Views:** 74,078 • **Duration:** 3:50
In the week of the EU elections, the Dutch architects Rem Koolhaas and Stephan Petermann are working to create a new image of the EU, by moving it away from that of a faceless bureaucracy and considering its key achievements. With data sourced from the European commission, here are their nine reasons why EU membership, at roughly the same cost as a monthly Netflix subscription, is worth it.
EU costs same as Netflix say Rem Koolhaas and Stephan Petermann in pro-EU film
Architects Rem Koolhaas and Stephan Petermann have produced a film explaining why, at the same price as a Netflix subscription, EU membership offers value for money to UK citizens.
Released by the Guardian to coincide with European elections this week, the four-minute film sets out the benefits of being part of the European Union.
The video starts by comparing the price of EU membership with a Netflix movie subscription, which costs £7.99 in the UK or €11.99 in Europe.
It then goes on to list dozens of initiatives and projects that the EU spends its money on, from improving 15,000 miles of roads, railways and canals, to protecting 1,322 species of animals and plants.
The four-minute film sets out the benefits of being part of the EU
It also points out the EU's role in funding critical medical research and in working towards world peace.
"We wanted to make sure people voted in the forthcoming European elections, especially young people," explained Koolhaas, 74, in an editorial released to accompany the film.
"In the current media landscape I think that there is a real shortage of concise, understandable and appealingly designed information."
It lists dozens of initiatives and projects that the EU spends its money on
The OMA founder continued: "There is also a paradox in that most of the votes for the European parliament are based on national and local issues, rather than ones the European parliament can play an important role in."
"There's been a huge wave of simplifications and slogans and an absence of serious argument. Figures such as Nigel Farage and Boris Johnson have benefited from that."
The video points to the EU's role in protecting the environment
The pro-EU film sets out nine topics and explains what the EU is doing in all of them. These topics are: power, infrastructure, nature, food, science, anti-cartel, rights, value for money and peace.
Other benefits it lists include human rights protected by the EU, including the right to access data held about you by big organisations. It also points out that the EU has fined big companies over £18 trillion for manipulating the prices of consumer goods.
It also highlights the EU's role in funding critical medical research
"Most national politicians have not had the courage to report the extent to which Europe has played a positive role for the country," said Koolhaas.
"Many have used the EU as a scapegoat for decisions they have been part of as members of the European leadership. They assumed that Europe didn't need an eloquent defence. What's interesting now is that many leaders, such as the Dutch prime minister, are using bolder language to emphasise how important Europe is to the national interest."
"We've been missing that for almost 25 years," he added.
It states that the EU has fined big companies over £18 trillion
Koolhaas has long been a supporter of the European Union.
The Dutch architect urged the country not to vote for Brexit back in 2016. He has even designed a flag, The Image of Europe, to represent all the countries of the continent united.
In Fear and Love, the opening exhibition at the Design Museum in London back in 2016, OMA presented a Pan-European Living Room, celebrating the unity of the 28 member countries.
The film features The Image of Europe, a flag designed by Koolhaas in 2001
Koolhaas has been working together with architect and researcher Petermann on the EU Reflection Group, which describes itself as a "wise men council of prominent Europeans advising on the future of the EU".
"I am determined not to talk about Europe in terms of crisis or anxiety," said Koolhaas. "I hope that the forces that allow Europe to continue developing constructively can coalesce and collaborate."
The UK voted to leave the EU in a referendum on the 23 June 2016. The UK's withdrawal from the EU was initial planned to take place on the 29 March 2019, however, as the terms of the future relationship could not be agreed this date has been extended to 31 October 2019.