1. Cultural Heritage: Bern is known for its well-preserved medieval city center, which is a UNESCO World Heritage site. The city's iconic Zytglogge clock tower features an astronomical clock and is a beloved landmark. 2. Bear Park: The city has a unique attraction called the Bear Park, where visitors can see bears in a natural habitat setting. This reflects the city's historical connection to bears, as the animal is part of Bern's name and emblem. 3. Federal City: Bern serves as the de facto capital of Switzerland and is often referred to as the "Federal City." Unlike many capitals, it is not the largest city in the country; Zurich holds that title, making Bern's status as the political center even more intriguing.