1. Cultural Heritage: Olten is known for its rich cultural history, featuring various historical buildings and museums that showcase the city's development over the centuries, including its significance during the Industrial Revolution. 2. Natural Beauty: The city is surrounded by picturesque landscapes, including the Aare River and nearby forests, making it a popular spot for outdoor activities such as hiking, cycling, and fishing. 3. Transport Hub: Olten serves as a significant transportation hub in Switzerland, connecting major cities like Zurich, Bern, and Lucerne. Its strategic location makes it an essential point for both regional and national travel.