Creative Mules

Creative Mules is an independent design studio founded in 2018 and based in Amsterdam, Netherlands. The team is internationally distributed but operates with Amsterdam as its central hub. The studio focuses on brand strategy, visual identity, and digital experiences, with a particular emphasis on projects that contribute to social and environmental good. The studio is led by founder and creative director Gleb Podorozhnyy. The team comprises specialists in design, UX/UI, project production, and web development, working from various locations including Amsterdam, Lisbon, Innsbruck, Moscow, and Accra. Creative Mules’ stated aim is to dedicate at least half of its work to organizations that generate positive impact, targeting B-Corp status as a mark of ethical commitment. Since its founding, Creative Mules has developed branding and digital projects for industries such as sustainability, biotech, food, manufacturing, and SaaS. Examples of recent projects include “Exicom” (branding and web), “HOLD” (branding and web), “Chiron” (branding and web), and work for Amsterdam Chemistry Network and Open Kitchen Labs. The studio’s portfolio consists of branding, web development, and exhibition design, including a notable traveling exhibition for a food supply chain initiative at an airport, which received positive client and stakeholder feedback for design quality and efficiency. Creative Mules is recognized for its transparent collaboration style, direct feedback, and iterative approach. The company reports being ranked in the top 100 globally for design, branding, and web services and maintains an average client rating of 4.9 out of 5 from over 40 reviews.