https://www.linkedin.com/company/new-objectives/
Designs and implements AI solutions to empower businesses.
New Objectives is an organisation that specialises in designing and implementing AI solutions for businesses. Their mission is to empower organisations to utilise the full potential of AI, enabling them to become future-ready and drive innovation and impact in an ever-evolving world. The organisation's approach is structured around three key phases: Identify, Develop, and Maintain. They identify opportunities and provide tailored strategies to enhance business impact with AI, design and implement AI solutions, and provide ongoing support and optimisation to ensure AI solutions continue to deliver value and adapt to evolving business needs. New Objectives has conducted research on various AI-related topics, including collaborating with AI on creative tasks and the evolution of conversational dynamics in AI companions. Their studies have explored how AI can be integrated into creative workflows and how AI companions can engage in meaningful human connections. The organisation places a strong emphasis on education and training, offering comprehensive programs to equip staff with the necessary skills and knowledge to thrive in an AI-enhanced environment. They also provide hands-on support during the transition phase to facilitate smooth adoption of AI tools and processes. Overall, New Objectives aims to provide practical AI solutions that drive sustainable success, while also considering the broader impacts of technology on society. Their work reflects a commitment to balancing innovation with realism and empathy for different perspectives.