The Otto Group is a global e-commerce and service conglomerate focused on innovation and digital transformation, offering a diverse range of products while emphasizing responsible and ethical business practices.
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The Otto Group is a globally operating e-commerce and service group with a rich history dating back to 1949. Founded as a mail-order company in Hamburg, Germany, it has evolved into a diverse conglomerate with 30 significant corporate groups across various sectors, including platforms, brand concepts, retailers, services, and financial services. With a presence in Germany, the rest of Europe, and the USA, the Otto Group employs around 41,000 people and operates a wide range of brands such as About You, Frankonia, and Bonprix. The company's product portfolio spans fashion, lifestyle products, furniture, home accessories, and consumer electronics, among others. The Otto Group has a strong focus on innovation and digital transformation, which is reflected in its recent partnerships and acquisitions. For instance, in 2023, it partnered with Covariant to automate fulfillment activities and install AI robotic solutions in its fulfillment centers. Additionally, it acquired a majority stake in Medgate Holding AG, a digital health company, in 2022. Under the leadership of CEO Alexander Birken and CFO Petra Scharner-Wolff, the Otto Group emphasizes responsible e-commerce, quality, and social and environmental responsibility. The company's guiding values aim to balance commercial success with ethical considerations, making it a significant player in the European retail landscape. With its diverse portfolio and commitment to innovation, the Otto Group continues to navigate the changing retail landscape with a forward-looking approach.