RE/MAX Europe
2023
PIABO PR
The European Housing Trend Report 2023 by RE/MAX Europe analyzes the housing market across 22 European countries, revealing significant insights from over 22,000 participants. Key findings indicate that nearly 40% of Europeans plan to move within two years, primarily driven by personal aspirations rather than financial pressures. While 67.3% of respondents currently own property, affordability remains a significant barrier, especially for younger generations. Collaborative living solutions, like co-living and co-ownership, are gaining popularity as alternatives to traditional housing. The report also highlights a growing emphasis on sustainable living practices and the appeal of "15-minute cities." Additionally, personal motivations such as the desire for larger spaces or better locations are predominant reasons for moving. Authored by PIABO PR, the report offers valuable insights into the evolving dynamics of Europe’s housing market amidst ongoing economic challenges.
The European Housing Trend Report 2023, published by RE/MAX Europe, provides an extensive analysis of the evolving housing market across 22 European countries, including Turkey and Israel. This report is based on a comprehensive survey conducted with over 22,000 participants between the ages of 18 and 65, reflecting a broad spectrum of demographic insights.
Key Findings
- High Mobility Intentions: Nearly 40% of Europeans surveyed anticipate moving within the next two years. This trend is driven more by personal aspirations for better living spaces and locations rather than financial pressures, despite rising inflation and housing costs.
- Homeownership Aspirations: A significant portion of Europeans (67.3%) already own property, with many more aspiring to purchase homes. The desire for homeownership transcends age groups, although affordability remains a barrier, especially for younger generations.
- Affordability Challenges: Rising property prices and inflation are major concerns, with nearly a third of respondents worried about finding affordable housing if forced to move soon. Despite these concerns, many are reluctant to compromise on location.
- Emergence of Collaborative Living: Co-living and co-ownership are gaining traction as viable solutions to housing affordability issues. Over half of those surveyed find co-living appealing, particularly for its community benefits and cost-sharing advantages.
- Sustainable Living Trends: There is a growing emphasis on sustainable living practices, with many embracing eco-friendly upgrades like LED lighting and solar panels. The concept of "15-minute cities," which aims to reduce commuting by bringing essential services closer to home, is also gaining interest.
- Diverse Motivations for Moving: Personal reasons dominate the motivations for moving, including the desire for larger properties or more convenient locations. Financial reasons are less prevalent but still significant in certain regions.
- Country-Specific Insights: The report provides detailed insights into housing trends across different countries, revealing variations in homeownership rates, preferences for urban vs. rural living, and openness to new housing models like co-living and co-ownership.
Context and Authors
The report was authored by PIABO PR on behalf of RE/MAX Europe, a leading real estate franchise network with over 30,000 professionals across 2,400 offices in 40 countries. The survey underpinning this report was conducted in July 2023 using online interviews (CAWI) across multiple European countries.
This comprehensive analysis highlights the dynamic nature of Europe's housing market amidst economic challenges and shifting lifestyle preferences, offering valuable insights for stakeholders in the real estate sector.