The SHIFT is a global movement that advocates for the fundamental human right to housing, shifting the perspective from housing as a commodity to a basic human need. It addresses the financialization of housing, which has led to issues like unaffordability, evictions, and homelessness worldwide. The movement encourages public engagement through social media and the use of the hashtag #MakeTheShift to promote awareness and events related to housing rights. Its mission is to activate, agitate, advocate, educate, and elevate the conversation surrounding housing issues on a global scale. The SHIFT emphasizes the need for sustainable housing solutions and aims to counteract the negative impacts of financialized housing, including environmental degradation. It aligns with human rights principles to secure adequate housing for all.